Pada Disember 22, 2023, the 7th Hongji Tang Donkey Gelatin Culture Festival and the 2023 Jinan Community Grand Carnival Selection kicked off at the Hongji Tang Traditional Chinese Medicine Cultural and Industrial Park. This edition of the Gelatin Festival is open to visitors from around the world and enthusiasts of traditional Chinese medicine. The event saw the participation of nearly five hundred attendees, including government officials, partners, media, and local residents, all coming together to celebrate the grand occasion.
Winter Solstice and community celebration – the Hongji Tang Gelatin Culture Festival and Jinan Community Grand Carnival have always been highly anticipated cultural events. The Hongji Tang Ejiao Culture Festival, now in its seventh edition, has become a significant platform for promoting the cultural ideals of traditional Chinese medicine. The Jinan Community Grand Carnival, rooted in the community and thriving for over a decade, has evolved into a distinct New Year’s Eve brand for the citizens of Jinan. The collaboration between these two major cultural events, promoting health during the Winter Solstice and fostering community celebration, marks a significant and eagerly awaited moment for the people of the Spring City.
Winter Solstice and community celebration – the Hongji Tang Gelatin Culture Festival and Jinan Community Grand Carnival have always been highly anticipated cultural events. The Hongji Tang Ejiao Culture Festival, now in its seventh edition, has become a significant platform for promoting the cultural ideals of traditional Chinese medicine. The Jinan Community Grand Carnival, rooted in the community and thriving for over a decade, has evolved into a distinct New Year’s Eve brand for the citizens of Jinan. The collaboration between these two major cultural events, promoting health during the Winter Solstice and fostering community celebration, marks a significant and eagerly awaited moment for the people of the Spring City.
Deep integration and collaborative efforts in commerce and industry. It’s worth noting that, in this Gelatin Culture Festival, Hongji Tang Pharmaceutical has collaborated with dozens of pharmacy chains such as Shandong Yanxi Tang Medicine Chain, Shandong Xinhongren Medicine Chain, Gaomi Hongsheng Pharmaceutical, Shandong Jintong Big Pharmacy Chain, Qingdao Spring Big Pharmacy Chain, Jining Guanglian Medicine Chain, Shandong Luoxin Big Pharmacy Chain, Xingfu Ren Big Pharmacy Chain, Shandong Baochuntang Big Pharmacy Chain, etc., to simultaneously live broadcast the grandeur of the Gelatin Festival. This initiative allows the pharmacy chains to step into Hongji Tang Pharmaceutical, understand the Hongji Tang Gelatin Culture Festival, experience the beauty of gelatin preparation, and encounter the etiquette of China.
The entire event is live-streamed online to share the Gelatin Culture. This year, the 7th Hongji Tang Ejiao Culture Festival adopts a fully online live broadcast format, allowing citizens to virtually explore the Gelatin Festival. Together, they witness the opening ceremony, the joyful Mirror Universe worship ceremony, the fire-taking ceremony, the water-fetching ceremony, and the water-pouring and gelatin-cooking ceremony. This online approach enables a broad audience to experience the charm of traditional Chinese medicine culture and the exceptional quality of Hongji Tang Gelatin, with online views reaching up to 100,000 people.
Hongji Tang, established in 1909, founded the Hongji Ejiao Factory, and has upheld its legacy for over a century. This century-long journey is not only a legendary corporate development history but also a proud chronicle of a national brand’s growth.
Hongji Tang Pharmaceutical grandly hosts the Winter Solstice Ejiao Culture Festival for two primary reasons. Firstly, it aims to inherit traditional Chinese medicine culture. The health practices during the Winter Solstice embody the philosophical and health connotations of Chinese culture, reflecting the traditional Chinese medicine culture of balancing Yin and Yang and the Five Elements. By organizing the opening ceremony, water-fetching and fire-taking ceremonies, and paying homage to ancestors, the festival awakens contemporary awareness of traditional Chinese medicine, better preserving and protecting the intangible cultural heritage of the Chinese nation. It also promotes traditional Chinese medicine culture, demonstrating corporate responsibility. Secondly, it seeks to spread the concept of health through gelatin consumption. According to traditional Chinese medicine theory, the Winter Solstice midnight belongs to the meeting point of the Three Yin, making it the optimal time for nourishing Yin. Winter Solstice health practices have been highly esteemed throughout history, considered the best period for winter supplementation. The selection of donkey hide as the Yin element, mulberry wood and fire as the Yang element during the Winter Solstice festival, signifies the harmonization of Yin and Yang, achieving balance through the interplay of water and fire. It takes 99 days and nights and 99 meticulous processes to produce the high-quality Hongji Tang Ejiao.
During the Gelatin Festival, citizens can enjoy the world’s longest traditional Chinese medicine culture relief wall at the Hongji Tang Traditional Chinese Medicine Cultural and Industrial Park, immersing themselves in the profound traditional Chinese medicine culture. They can witness traditional folk activities such as lion dances, paper cutting, dough figurines, Sichuan opera face-changing, sugar blowing, sugar-coated haws, and grass weaving. Visitors can experience the world’s largest manual gelatin-cooking technique with a giant gold pot and even personally participate in personalized gelatin cooking.