about us

In 1907, Yue Jingyu established Hongjitang, which took the meaning of “spread benevolence; benefit mankind.”, in Jinan Yuan Qian street.

In 1909, Yue Jingyu invested heavily in the establishment of the Hongjitang Ejiao Workshop and invented Nine times purification and extraction, which was a great improvement in the manufacturing technology of Ejiao. Later, Hongjiotang developed 12 Ejiao products which were named “Blessing”, “Emolument”, “Longevity”, “Fortune”, and “Happiness” as well as “Jingyan”, “Moding” etc. Due to its premium quality and unique quality, Hongjitang Ejiao was selected as a tribute to the royal family.

Since 1914, Hongjitang Ejiao has successively won the "Best Gold Medal" of the Shandong Provincial Product Expo and the "Outstanding Certificate of Award" issued by the Ministry of Railway Industry.

In 1915, Hongjitang Ejiao went to the United States on behalf of China to participate in the Panama World Exposition and won the gold Medal and the first-class silver Award.

In 1933, Hongjitang owned three stores and two factories during the great developing period, and its headquarters was located on the pier of Hongjitang. The inventory of precious drugs was increasing day by day, and the mode of integrating industry and commerce with the former store and then the latter factory was gradually mature.

In 1951, the new drug pharmacy was set up in the Hongjitang warehouse and was named “Hongjitang Pharmaceutical Factory.”

In 1956, Hongjitang completed its restructuring as a joint state-private enterprise. During that period, Hongjitang ranked first in terms of capital in the TCM industry. Three drug stores that originally belonged to Hongjitang were transferred to Jinan Medicinal Materials Company later and therefore factories and shops were separated. Hongjitang Ejiao Factory and Tianyitang Factory were merged into "Jinan Ejiao Factory".

In 1968, under the organization of the government, Hongji Pharmaceutical Factory transferred its production of donkey hide gelatine to Dong'e County Hepingyin County Medicinal Materials Company. 

In 1993, Jinan Chinese Medical Factory’s synthetic muscone has passed the evaluation of a national first-class new drug after 15 years researching history.

In 1995, Hongjitang was awarded as “China Time-honored Brand” by the Ministry of Domestic Trade.

In 2009, Hongjitang Chinese Medical Culture was listed as a “Shandong Provincial Intangible Culture Heritage”.

In 2012, Hongjitang changed its name to Shandong Hongjitang Pharmaceutical Co., Ltd.

In 2015, at the Milan World Expo in Italy, Hongjitang was awarded the title of "Shandong World Expo, Centennial Brand".

In 2015, The program “Synthetic Muscone and its industrialization” got“the First-class National Scientific and Technological Progress”.

In 2017, Hongjitang was ranked among the top 500 in Asia, with a brand value of 16.011 billion yuan.

In 2018, Hongjitang Traditional Chinese Medicine Cultural Tourism Scenic Area was awarded the national AAA level scenic spot.

In 2019, the "Hongjitang" brand was awarded the title of one of China's top 100 pharmaceutical brands.

In 2020, Hongjitang was listed as a pilot construction unit for national forest health and wellness bases.

In 2021, Hongjitang Traditional Chinese Medicine Culture was included in the National Intangible Cultural Heritage List.

In 2022, Hongjitang Traditional Chinese Medicine Cultural Tourism Scenic Area was awarded the national AAA level scenic spot.

Hongjitang Pharmaceutical Enterprise Technology Center was approved as the national enterprise technology center