Classic and trendy domestic products rejuvenate | Smart Chinese Medicine Hongjitang appears at the opening ceremony of the 8th China Time honored Brands (Shandong) Expo
On August 23, 2024, the 8th China Time honored Brands (Shandong) Expo was grandly opened at the Shandong International Convention and Exhibition Center. More than 600 enterprises from 26 provinces and cities across the country gathered together, and as one of the first batch of Chinese time-honored brand enterprises, Smart National Pharmaceutical Hongjitang was also invited to participate in the exhibition.
The theme of this expo is "Revitalizing Classic and Trendy Domestic Products", and old brands are taken as the key entry point to promote the consumption of "trendy domestic products". Seven exhibition areas have been set up, including provincial group exhibition areas, Chinese famous wine exhibition areas, traditional Chinese medicine and national quintessence exhibition areas, Chinese cuisine exhibition areas, Chinese seasoning exhibition areas, craftsmanship intangible cultural heritage exhibition areas, and achievements exhibition areas of old brand clusters. Here, the exquisite products, trendy domestic goods, and intangible cultural heritage techniques of time-honored enterprises from all over the country are showcased, while also promoting the brand, culture, and innovative achievements of time-honored enterprises.
Time honored brands, as a glorious witness to the long history and splendid culture of the Chinese nation, are indispensable symbols and signs in the Chinese cultural system. They not only carry the profound heritage of traditional culture, but also vividly demonstrate the concentrated strength of Chinese brands and the comprehensive strength of the country. In 2006, Hongjitang was awarded the first batch of "Chinese Time honored Brands" by the Ministry of Commerce of China, and is one of the three remaining century old Chinese Time honored Brands in Jinan so far. Hongjitang now has 151 document numbers, 10 dosage forms and 10 exclusive product specifications, covering traditional Chinese patent medicines and simple preparations, Chinese herbal pieces, bulk drugs, gum Chinese medicines, smart Chinese medicine stores, functional food and other types. After a century of high-quality development, Hongjitang has been ranked in the TOP100 list of Chinese traditional medicine enterprises, recognized as a unicorn enterprise and gazelle enterprise in Shandong Province, and included in the key cultivation enterprises of Shandong Province's century old brands and the top 100 high-end brand cultivation enterprises in Shandong Province's manufacturing industry. With practical actions and honorary medals, it has helped old brands to innovate and shine again.
At the subsequent ceremony of awarding the TOP40 Chinese time-honored brands of traditional Chinese medicine, Smart National Medicine Hongjitang was honored to be listed, demonstrating its profound foundation and extraordinary strength in the field of traditional Chinese medicine. The honor that Hongjitang Pharmaceutical has received is well deserved. For 117 years, Hongjitang Pharmaceutical has been based on the unique advantages of the traditional Chinese medicine industry, focusing on making conscientious, innovative, and effective drugs. It adheres to promoting, inheriting, exploring, and practicing the culture of traditional Chinese medicine, and constantly innovating. Relying on our own platform, we are deeply engaged in the research and manufacturing of traditional Chinese medicine products, committed to strengthening the effectiveness of traditional Chinese medicine in disease prevention and treatment, striving to benefit a wider range of social groups, creating a golden brand of Shandong's time-honored brand, and contributing to the vigorous development of the traditional Chinese medicine industry.
Promoting and developing traditional Chinese medicine, innovating the inheritance path of time-honored brands, is a major mission in assisting the great rejuvenation of the Chinese nation, and innovation is the core driving force for the vigorous vitality of the traditional Chinese medicine industry. Hongjitang Pharmaceutical adheres to the lofty vision of becoming a smart leader in traditional Chinese medicine, actively building a highland of scientific and technological innovation, committed to optimizing and expanding national and provincial scientific and technological innovation platforms, and fully building a comprehensive ecosystem of "smart national medicine" to ensure that the strategic strategy of "smart national medicine" takes root and bears fruit in practice.