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Hongjitang Ejiao was included in the blue book of "China Dietary Therapy Industry Development Report (2024)"

2024-08-02

Gold medal Ejiao

Recently, the blue book "China Dietary Therapy Industry Development Report (2024)" presided over by Zhang Boli, an academician of the Chinese Academy of Engineering, was officially published and released, and Hongjitang Ejiao was included in the blue book. The issuance of the blue book not only allows consumers to understand the scientific knowledge of dietary therapy; it also provides data support for enterprise development and promotes the healthy and sustainable development of the dietary therapy industry.

Keeping the original intention of intangible cultural heritage crafts

In order to solve the problems of Ejiao's strong smell, many impurities, and difficulty in swallowing, and effectively improve the quality of Ejiao, as early as 1907, Le Jingyu, the founder of Hongjitang, improved and innovated the gelatin boiling process, replacing the traditional three days and nights. The glue method was extended to nine days and nights, and the process was standardized and broken down into 99 major processes and more than 300 small processes. This set of techniques is also habitually called the "nine lifts and nine roasts" glue refining method. Today, Hongjitang's "nine lifts and nine roasts" glue boiling technology has been included in the intangible cultural heritage list of Shandong Province.

The winter solstice peels off the hair, and the Waking of Insects starts the stove; the golden pot, silver spatula, and mulberry firewood are burned; nine lifts and nine sunburns, and nine days to extract the ointment; the process is ninety-nine, complex and numerous; the vernal equinox is exposed to the sun, and the beginning of summer becomes glue. The so-called "Nine Tips and Nine Zhi", "Nine Tis" refers to repeatedly lifting the residue many times to make the produced Ejiao purer; "Nine Zhi" includes the sun, moon, water, fire, wine, sugar and salt. , medicine, oil and other nine preparation methods.

After "nine mentions and nine roastings", the Ejiao produced by Hongjitang has truly become "top grade". Not only has it been quickly recognized by the domestic market, it has also been sold overseas and has won many awards at home and abroad. In 1915, Hongjitang's Ejiao won the first-class gold medal at the Panama International Exposition. It was a traditional Chinese medicine product that successfully went abroad and won international awards.

A hundred years later, Hongjitang Pharmaceutical still adheres to the "nine lifts and nine roasts" technology developed over the past century, insists on natural drying in the shade, and adheres to the quality of Panama's gold medal in 1915

Authentic raw materials to make good gelatin

"Compendium of Materia Medica" describes real Ejiao as "black as paint and light as amber." In order to make an authentic and effective Ejiao for the people, Hongjitang Pharmaceutical insists on using domestic donkey skins, especially Jiangbei donkey skins represented by Dezhou Black Donkeys, to ensure the authenticity of the raw materials. With the support of modern technology, genuine materials are further guaranteed in Hongjitang Pharmaceutical.

In 2014, Hongjitang Pharmaceutical and the Shandong Academy of Agricultural Sciences cooperated to carry out donkey skin DNA testing. From March 2015, all Ejiao products have been tested for donkey skin DNA, and the industry's first DNA testing laboratory (Jinan Gelatin) was established. DNA Origin Identification Engineering Laboratory), insisting on DNA testing of donkey skins.

Up to now, Hongjitang Pharmaceutical has been insisting on DNA testing of donkey skins for eight consecutive years. The rate of miscellaneous skins (non-donkey skins) in the purchasing process has dropped from the highest of 0.88% (equivalent to 88 miscellaneous skins out of 10,000 skins). In 2022, there will be only two impure skins out of 100,000 skins, and all detected impure skins will be removed.

Digital intelligence empowers quality

On the basis of ensuring that the feed materials are genuine donkey skins, in the past two years, Hongjitang Pharmaceutical has also increased scientific research efforts with the Provincial Academy of Agricultural Sciences, continued to optimize DNA detection technology, and further improved the level of automation, with a view to analyzing domestic donkey skins from different origins. As well as testing and identification of imported donkey skins and domestic donkey skins. In addition to strictly controlling raw materials, Hongjitang Pharmaceutical has also introduced the most advanced technical equipment in the industry at both intermediate and finished products, taking the lead in carrying out the identification of characteristic peptides and amino acid content testing of Ejiao, and controlling heavy metal residues and microorganisms at high standards. limit to ensure that real Ejiao is truly effective and safe.

Since 2014, Hongjitang Pharmaceutical has been piloting the establishment of a traditional Chinese medicine product traceability system with Ejiao and Chinese medicinal material Salvia miltiorrhiza as pilot projects. The source, destination and responsibility of key varieties of traditional Chinese medicine can be traced, and it has become a national demonstration promotion project. Hongjitang Ejiao is one of the products that is 100% traceable.

Adhering to the original intention of making good gelatin for the people, and relying on advanced technologies such as DNA testing and big data, Hongjitang Pharmaceutical has realized the detection of donkey hides, batch inspection of finished products, and traceability of Ejiao boxes, allowing people to buy real Ejiao and good quality gelatin. Ejiao's demands were protected.

Hongjitang Pharmaceutical uses GMP standards and integrates traditional craftsmanship with modern technology to innovate. For example, the original pot for boiling glue was changed to a steam ball; the original method was manual foaming, but now there is a foaming machine. Empowered by modern technological equipment, big data, artificial intelligence and other intelligent manufacturing technologies, Hongjitang's Ejiao products have higher consistency, stability and better quality. Craftsmanship creates quality, and quality creates brand. Hongjitang's Ejiao sales will break into the top three in the industry in 2021; in 2022, Hongjitang's Ejiao will be selected into the first batch of "Good Shandong Products", and the brand influence will greatly increase.

 

Currently, Hongjitang’s Ejiao intelligent manufacturing project is under construction, with a planned construction area of ​​57,000 square meters and an annual output of one thousand tons of Ejiao, deer bone glue, and deer antler glue traditional Chinese medicines. Through the application of ERP, MES, WMS, EMS and other software systems, combined with laboratory DNA testing and automated production lines, the Ejiao production system will be technologically upgraded to comprehensively create a traceability system for the entire supply chain of raw materials and production processes, and build a digital and intelligent , new energy as a green, intelligent and transparent factory; at the same time, the project integrates intelligent manufacturing, cultural tourism exhibitions, study tours, and traditional Chinese medicine health care to create an immersive glue-based traditional Chinese medicine smart complex.

Standards lead to strong confidence

Historically, there have been more than 3,200 famous prescriptions and more than 1,700 medical records for Ejiao. But as of now, there is no product classification standard for Ejiao, and the national standard for Ejiao is only the national pharmacopoeia standard. In December 2022, the "Authentic E-Jiao Quality Control Specifications" drafted by Hongjitang Pharmaceutical was released and implemented, becoming the country's first group standard for quality control of the authentic Ejiao production process.

"One of the signs of a mature discipline is whether it has formed a set of standards." In November 2019, Zhang Boli, an academician of the Chinese Academy of Engineering and "People's Hero", came to Jiji for investigation and reviewed Hongjitang Pharmaceutical's high-standard drafting of authentic medicinal materials. Standards are affirmative.

Prior to this, Hongjitang Pharmaceutical also participated in the formulation of the country's first local standard for the construction of Ejiao traceability system "E-Jiao Traceability System Design and Implementation Guide", the group standard "E-Jiao Quality Specification", and the industry standard "E-Jiao Quality DNA Control Specification", etc. , and jointly drafted the "Shandong Authentic EJiao Standard (Draft)" with the Shandong EJiao Industry Association. Taking the lead in formulating Shandong authentic Ejiao standards and polishing Shandong Ejiao's business card is undoubtedly a reflection of Hongjitang Pharmaceutical's century-old brand responsibility; with standards, there is a basis for distinguishing authentic Ejiao and non-authentic Ejiao, benefiting the entire industry and consumers By.

As a leading enterprise in the field of traditional Chinese medicine and health in China, one of the first batch of Chinese time-honored brands, the only century-old traditional Chinese medicine pharmaceutical entity enterprise in Shandong and a century-old key brand cultivation enterprise, Hongjitang Pharmaceutical actively leverages the unique advantages and precise efficacy of traditional Chinese medicine, combined with the current love of young people. Based on the dietary style of the company, we have innovatively developed Ejiao yogurt cups, Ejiao popcorn, Ejiao latte, etc., making the traditional tonic Ejiao youthful and trendy. In addition to Hongjitang Ejiao, there is also a full life cycle health product system such as Hongjitang Angong Niuhuang Pills, Chufengjing, and Children's Xiaoshi Tablets to protect the health of the people.